Name: E-mail: Feliratkozás
 
 

Oral Care Facebook quiz for Colgate

08. April 2013.
We launched a new sweepstake application for Colgate. This application is an oral care quiz. The application is available on dm drogerie markt's Facebook page. After filling out the quiz you can participate in a prize winning game. The winners can test special Colgate products. The game is available on the dm Hungary Facebook page between the 4th of April and the 18th of April, 2013.

The drugstore chain's Facebook page allows  to organize cooperative promotions and sweepstakes with other brands. Since last year the Factory has been developing and managing these co-promotions on dm's Facebook page.




Anniversary Facebook app for Drogerie Markt

03. April 2013.
Drogerie markt asked us to develop a Facebook application for their 20th birthday.

The app got the name "20 years of dm timeline". You can follow the development and formation of the chain store with pictures and descriptions.

After reviewing the selected events you can test your memory with a questionnaire. You have 180 seconds for 20 questions. Those, who gave correct answers participate in a prize winning game.



Valentine Day Facebook app for DM

10. February 2013.
The dm drogerie markt asked us to develop a Valentines Day application for Facebook.
With the application the users were able to favor someone with  a nice personalized kindness.
They can adjust their photos to the selected template, and they can also personalise the message. Then the Valentine Day postcard appears on the wall of the recipient.



„Komisz Kórokozók” Facebook app for Colgate

19. September 2012.
Factory Creative Studio is producing a sweepstake application for Colgate titled „Komisz Kórokozók”. The application is available on dm drogerie markt's Facebook page. Each day, a 10.000 Forints worth of gift package is being drawn – and won by a lucky participant. The game is available on the dm Hungary Facebook page between the 17th of September and the 12th of October, 2012.

Factory Creative Studio has just won the management of drogerie market's Facebook page a few months ago, in the frame of a multi-round tender. Now, this connection brought another cooperations project. This time, Factory's team is developing a sweepstake application for Colgate's campaign titled „Komisz Kórokozók”.



Those taking part in this co-promotional game must first buy a Colgate toothbrush with a promotional sticker, in dm's stores. Then, players will have to go to drogerie market's Facebook page to register the unique code found on the toothbrush's packaging.

dm's Facebook page allows the drugstore chain to organize cooperative promotions and sweepstakes with other brands. Ever since this year's July, Factory has been managing dm's Facebook page, and the Szeged-based agency accepts the development and management of cooperative promotions first-hand.

Factory has won dm drogerie markt’s Facebook tender

05. July 2012.
The right to manage dm drogerie markt’s Facebook page was won by Szeged-based Factory Creative Studio Kft. Initially, dm drogerie markt had invited 10 agencies to the two-rounds tender, but only three agencies made it to the second turn. Commission begins in July 2012 and ends in September 2013.

Factory Creative Studio has won the right to manage dm drogerie markt’s Facebook page. Initially, dm drogerie markt had invited 10 agencies to the two-rounds tender, but by the second round, there were only 3 companies still in competition.

Agencies had to introduce a detailed campaign plan aimed at the development and execution of dm drogerie markt’s Facebook strategy. Special attention had to be paid to the Facebook applications defined in the briefing, which had to be designed and introduced.

The campaign itself had to fit the overall dm feel communicated by the “Here am I myself, so here do I shop” insight. One of the goals was to further increase the strength of this message, and Factory’s campaign plan fit this requirement perfectly.

The Szeged-based creative agency and software development company, now the winner of the tender is tasked with developing the entire annual Facebook strategy while planning and developing the necessary applications.

The agency from Szeged has received various assignments for the creation and management of Facebook pages and campaigns. Garnier Hungary’s Facebook page and the management of the Garnier Fructis Men Facebook game and the Garnier BB Campaign are some examples. Other corresponding work include the development and management of the Facebook page for the EU-funded Energy Vampire campaign.


Team of dm drogeria markt at Factory: Roland Kanyó sortiment and PR manager with Gabriella Mikóczi and Alexandra Hosszu PR assistants

On June 28, dm’s PR team travelled to Szeged to visit Factory at its office and conduct a project meeting.


András Heszegi Senior Interactive Developer speaks about Facebook

Having met Factory’s team, the managers from dm have taken part in a meeting where specific details for the first three months’ cooperation have been laid down. The group had even visited a local dm store, and as an epilogue they had the traditional fish stew dinner.


Presentation

Commission begins in July 2012 and ends in September 2013.


 

 
Mónika Wirth-Schreiber
Regional Marketing Manager

HBO Holding Zrt.
"HBO Central Europe has been working together with Factory Creative Studio since 2006, at present we are contractual partners in integrated communication solutions. The collaboration started within the field of PRINT, we have been (and are still) commissioning Factory with the designing and implementation of different marketing-, marketincommunication, sales-, corporate-, and PR materials. Later we extended our cooperation to webdesign and the development of various softwares. On the whole, our collaboration is smooth and fruitful, we can show up countless succesful projects. The employees of Factory are outstanding graphic artists and web developers, their creative solutions, high capacity of work, flexible attitude and quick issue management greatly facilitates our task. The two fields they should brush up a bit are complying with deadlines and paying attention to the proccess of feedbacking, thus saving time. In short, we are satisfied with their work!"