Name: E-mail: Feliratkozás
 
 

Garnire BB campaign

28. June 2012.
Garnier Hungary launched a new product on the Hungarian market: the brand new BB (Beauty Balm) Cream. Factory Creative Studio was commissioned to create a stylish BB look on the Garnier Facebook page by designing a Facebook profile picture and opening page in line with the BB campaign look.



Beside the stylish look, Garnier Hungary's aim was to create a buzz around the new product and the campaign. We were also commissioned to accomplish that by designing and building a Product Testing Application. Thanks to the application, users can register their details and enter a lottery to win the BB Cream and to be the first ones to test out the brand new product. Users can not only register but also read and write opinions about the product.



The news spread quickly on the web, as Facebook wall posts appeared on a user’s wall each time a user registered or evaluated the product. The campaign produced glowing results: 4000 user registrations and likes only during the first week of the campaign!

 
Paul Dinsmore
ügyvezető

Sony Pictures Television International
"[...] – Back to Factory: What do they have that others don’t? – The unique creativity, the perfection in the latest technologies and the development routine make Factory interesting for us. Earlier Factory was charged by us with the implementation of flash based thematic sites, microsites and online ads for advertising different series, now they’re realizing our more serious plans: we’d like them to work for not only our Eastern but the whole European region. We hope, we can use their unique knowledge for a long time, later for global projects as well. [...] (http://www.delmagyar.hu/szeged_hirek/kreativitas_es_tudas_-_a_sony_szegeden___/2087436/)"