Name: E-mail: Feliratkozás
 
 

Bunny Nach 8 - second part

13. October 2010.
AXN Germany's idea was to make programmes beginning after 8 P.M. more  
interesting for male viewers. By hosting its programmes and reviewing
films, AXN helps viewers choose among their programmes. AXN Germany
decided that the playmate of the month will host these programmes.
Factory was given a very comprehensive task and significant challenge:
we prepared the studio desing, the logo, opener and closer animations,
and we also planned nameplates for playmates. Factory's on-air staff
made the light-curtain, and we also made the background for the part
where the bunny comes into the studio, leaving visible only the fans'
silhouette.

We prepared three separate proposals: one with a conservative and
limited style, another with a candy theme, and the last one - which
was finally accepted by AXN - included very elegant solutions.

We finished the first part of the project. In the second part we will
place werkfilms, which were made during shooting, on the website
axntv.de/bunnynach8. This work has already begun. We will also create
a calendar site that contains the main films of the month.

The customer's expectation was that we use Bunny Nach 8 branding,
while at the same time indicating that the programme hosts are backed
by Playboy magazine - which is very popular among men.







The customer's expectation was that we use Bunny Nach 8 branding,  
while at the same time indicating that the programme hosts are backed  
by Playboy magazine - which is very popular among men.

Bunny nach 8

27. August 2010.
AXN Germany’s prime-time programme will be hosted by Playboy Playmates. Sony Germany asked us to create the branding and digital assets for the show, and we gladly jumped into it. Our on-paper and on-air teams created the logo, the studio design, the opener, closer, breaker, nameplate and music for the programme.



By working closely with the production company, we made sure that everything fits together by the time the Bunny walks into the limelight.

As our task was to create a brand for a not yet existing programme, in the beginning we suggested 3 concepts to help Sony Germany decide what they want the show to be like: news style, playful style or elegant style. In each one, we presented different concepts for the logo, opener and the studio, to narrow the possible routes a bit. Finally, the look and feel (and glamour) of the elegant concept suited the plans the best, so it was chosen.



Although the production of the „elegant studio“ was to be pretty simple and minimalistic in terms of design, we wanted to come up with something interesting, so we invented a virtual lighting installation, and we named it „The Light Curtain“.



This unique design element works like an LCD screen, but instead of pixels, the curtain is made of tiny, floating/rotating discs with light-reflecting material. The pattern which controls the rotations is programmable, so almost any form and animation can be achieved. We recommended and chose to use a slow-moving, silky pattern to counteract the solid, weighty elements of the studio space, thus creating the visual balance needed for elegance.

The „elegant opener“ concept featured dozens of photographers and fans, celebrating and taking photos of the Bunny as she heads towards the studio through the backstage corridor. What was cool about this, is that we went out shooting actors - and of course ourselves in FullHD in order to achieve the best possible quality.



And we didn't regret doing it: post-production and placing the characters to the 3d environment went smoothly. The opener was ready to use after the design of the elevator, the corridor - and motion design of the flashes, ending in the full screen logo of the show.



The designs of other visual elements – the nametable, the breaker and the closer – were based on the visual rule system created for the studio and opener.

Mospilan ad

02. June 2010.
SUMI AGRO Hungary Kft. is the member of SUMI AGRO Group which works effectively on the pesticide market of 10 European countries.
To advertise their new product Mospilan, our Online dept. has completed a 25 sec animation. The copy and the music of the animation were written and created in-house.

The spot is on the air on Duna TV, Hungary.






Salesman Training Presentation DVD

26. May 2010.
Yara Suomi - one of our key clients from the Scandinavian basin - has asked us to prepare a presentation dvd material for their salesman training sessions.
Yara Suomi is a leading crop nutrition and fertilizer product company with international interest. A true challenge for our 3D/motion graphics department was to create a dvd presentation with a short 12 sec looped animation for the session warm-up, and a longer 30 sec lead-in presentation spot emphasizing Yara's competence in Crop nutrition knowledge and Carbon footprint CO2 guarantee, as well as their portfolio combinations.
Both presentation parts has been enhanced by our sound designer's catchy music. You can watch the result here.



New Image for Szeged City Television

08. April 2010.
Szegedi Városi Televízió Kft. asked the Onair dept. of  Factory Creative Studio Onair to revitalize its image.  We had two month to complete the task.
The new image was said to be simple, and to have at least one hint to Szeged. Our 3D designers' idea, the blue ribbon was the solution for these demands.

The new image was launched on 22th March 2010.

AXN Crime cross channel promo spot

07. January 2010.
We created a cross channel promo spot to AXN Crime Channel similar  to  ANX Poland. This spot takes place on the street, the alley.
The aim of the spot is to promote the programmes of AXN Main, AXN Sci-fi and AXN Crime.

From our different ideas the client chose the one which shows an average American street. In the shop-windows you can see the titles of the programmes.
The music for the spot was created by our own sound designer, and  our porgrammer s made a special After Effects script which reads the dates and programs from an Excel file than fits the copy into the right place.




Yara materials

14. December 2009.
Factory is not only familiar with the broadcast industry but we give full service for different sectors e.g. for agriculture industry. One of our partner from the agricultural sector is Yara Hungária Kft. For them we not only designed invitation card and certificate but we made ad spots also.


TrueBlood continues

06. November 2009.
HBO is going to launch the new series of TrueBlood. We made a new we page for the second series. Our Online dept was supported by the Onair, who designed the background, the Offline dept designed the logo and the press kit and our sound designer wrote effects to the site.

If you go through the pages carefuly you can find familiar faces or even body parts here.


AXN Poland Cross Channel Promo Spot

05. October 2009.
Our Onair department was requested to make a cross channel promo spot for AXN Poland. The spot presents the running programs of AXN Main, AXN Crime and AXN Sci-fi at the same time to make it easier for the viewers to get information.
ANX would like to have clear, easily definable animation.  The music for the spot was created by our own sound designer, and  our porgrammer s made a special After Effects script which reads the dates and programs from an Excel file than fits the copy into the right place.


AXN Crime Classics

01. October 2009.
Complete branding and visual identity for AXN Crime Classics, a new channel program planned to air on AXN Central Europe, because it has launched a new thematical program focusing on the most popular crime and detective shows from the past 40 years, providing a retrospective view on crime and detective stories from the 1970-80's.

The task of our Onair graphic designers was to create the image of the new block from the concept to the execution.  The package contains  the following:

Our intention was to create a dynamic 3D scene, where three paralell stripes travel across virtual space. During their journey they interact with different objects, which all have someting in common: that they all represent the '60-'80s, by design, and all of them is black&white, thus, making the impression that these 3D objects are in fact 2D. This involves complex 3D rendering and post-processing.

The three stripes begin their „digital trip” with an exposion of a time-bomb. This serves as a cradle for our main characters, and in the mean time provoking movement, dynamism. The stripes then move on towards a phone, and the interaction consists of „moving through” it, entering the microphone and bursting out through the speaker. By moving on, it by-passes a police patrol car, heading towards a hand gun, entering it, by „loading it” and getting shot out thought its barrel. The stripes then head towards their final destination: the target: a „bad buy”. Finally, smashing into this police practice target, the Crime Classics logo is revealed.





 

 
Mikko Mäkimattila
Managing Director

Farmit Website Oy
"Thank’s for a good work – this gives us a nice lift to a new level in branding the whole Farmit concept"