Name: E-mail: Feliratkozás

Farmit research

13. December 2008.
In November 2008 we got a comission from Farmit Hungary Kft to create and give bid for their thematic and agricultural information website’s marketing plan for 2009. We  can guarantee our plan’s success if a result of a survey or a marketing research is available for us in advance. Because the site was launched in August 2008 researches hasn’t been necessary yet. We suggested our partner to do a comprehensive research at the end of January or right at the begining of February before starting agricultural works.

About the research

Our task was to interview the registrated users of the site.

The main purpose of the research is to get to know the users
user’s demographic content
to get to know user’s demand, what other (unknown till now) demands come up about the website, what they would read with pleasure, from which areas they would get information through the website.


We determined the topic and the purpose of the research.
The determination of the consumers which we want to examine: registrated users of
We defined the mode and the necessary size of the sample.
We send the questionnaire to every registrated users using the Factory Survey System. More than 40 % of answer was arrive.

After discussing with we create the questionnaire.

We make a test with a testgroup:  We check the software with test questionnaires indside Factory Creative Studio and also together with the client.
We repair the mistakes which come up during the test and put the experiences into a final questionnaire.
We transact the inquiries.

We process the incoming datas, such as collecting and registering them.
The program creates the comparative tables according to the answers. In the case of the free words questions we process the questionnaires with the help of the excel files made by the program.

We create the essay and the document about the proposal, in which we answer for the principal’s questions or make solution proposals.

We create the presentation and prepare the appraising conversation. It is important that it would be a comprehensive, consistent and objective display according to the collected datas. 


Tamás Witzl

Farmit Hungária Kft.
At the setout of Farmit project, it was crucial for us to prepare all our online and offline marketing-communication tools with a domestic studio in reliable quality right from the shaping of the brand. The results of our cooperation are corporate design elements, printed company materials, press advertisements, PR articles, videos, electronic newsletters, online advertising campaigns and several services running in the background. With its broad service portfolio, creative ideas and flexible performance, Factory proved that we chose correctly. I regard it a momentuous virtue that the colleagues, having a good grip of the latest technological deals and trends, also find their ways within the communicational surroundings of the more traditional markets, and are able to present continuously and outstandingly.