Name: E-mail: Feliratkozás
 
 

Bunny Nach 8 - second part

13. October 2010.
AXN Germany's idea was to make programmes beginning after 8 P.M. more  
interesting for male viewers. By hosting its programmes and reviewing
films, AXN helps viewers choose among their programmes. AXN Germany
decided that the playmate of the month will host these programmes.
Factory was given a very comprehensive task and significant challenge:
we prepared the studio desing, the logo, opener and closer animations,
and we also planned nameplates for playmates. Factory's on-air staff
made the light-curtain, and we also made the background for the part
where the bunny comes into the studio, leaving visible only the fans'
silhouette.

We prepared three separate proposals: one with a conservative and
limited style, another with a candy theme, and the last one - which
was finally accepted by AXN - included very elegant solutions.

We finished the first part of the project. In the second part we will
place werkfilms, which were made during shooting, on the website
axntv.de/bunnynach8. This work has already begun. We will also create
a calendar site that contains the main films of the month.

The customer's expectation was that we use Bunny Nach 8 branding,
while at the same time indicating that the programme hosts are backed
by Playboy magazine - which is very popular among men.







The customer's expectation was that we use Bunny Nach 8 branding,  
while at the same time indicating that the programme hosts are backed  
by Playboy magazine - which is very popular among men.

Bunny nach 8

27. August 2010.
AXN Germany’s prime-time programme will be hosted by Playboy Playmates. Sony Germany asked us to create the branding and digital assets for the show, and we gladly jumped into it. Our on-paper and on-air teams created the logo, the studio design, the opener, closer, breaker, nameplate and music for the programme.



By working closely with the production company, we made sure that everything fits together by the time the Bunny walks into the limelight.

As our task was to create a brand for a not yet existing programme, in the beginning we suggested 3 concepts to help Sony Germany decide what they want the show to be like: news style, playful style or elegant style. In each one, we presented different concepts for the logo, opener and the studio, to narrow the possible routes a bit. Finally, the look and feel (and glamour) of the elegant concept suited the plans the best, so it was chosen.



Although the production of the „elegant studio“ was to be pretty simple and minimalistic in terms of design, we wanted to come up with something interesting, so we invented a virtual lighting installation, and we named it „The Light Curtain“.



This unique design element works like an LCD screen, but instead of pixels, the curtain is made of tiny, floating/rotating discs with light-reflecting material. The pattern which controls the rotations is programmable, so almost any form and animation can be achieved. We recommended and chose to use a slow-moving, silky pattern to counteract the solid, weighty elements of the studio space, thus creating the visual balance needed for elegance.

The „elegant opener“ concept featured dozens of photographers and fans, celebrating and taking photos of the Bunny as she heads towards the studio through the backstage corridor. What was cool about this, is that we went out shooting actors - and of course ourselves in FullHD in order to achieve the best possible quality.



And we didn't regret doing it: post-production and placing the characters to the 3d environment went smoothly. The opener was ready to use after the design of the elevator, the corridor - and motion design of the flashes, ending in the full screen logo of the show.



The designs of other visual elements – the nametable, the breaker and the closer – were based on the visual rule system created for the studio and opener.

New Image for Szeged City Television

08. April 2010.
Szegedi Városi Televízió Kft. asked the Onair dept. of  Factory Creative Studio Onair to revitalize its image.  We had two month to complete the task.
The new image was said to be simple, and to have at least one hint to Szeged. Our 3D designers' idea, the blue ribbon was the solution for these demands.

The new image was launched on 22th March 2010.

AXN Summer Time

31. May 2008.
AXN has asked our studio to do the onair campaign and the microsite for the communication of its summer programme.

Summer comes to AXN with refreshing drinks and a nearly endless bar, where you can meet the main characters of the best series and movies. You can also find two summer games on the website: test your knowledge in law or save your girlfriend from the little blood suckers in the mosquito hunt!

AXN Summer Time

AXN daily teaser

02. May 2007.
We have completed the 30-second teaser spot of AXN, which aim is to spectacularly show maximum 4 accentuated programs of the channel day-by-day.
The task was the re-design and expansion the environment and animation of one of the channel’s main ID spot. Beyond the 3D work phases the compositing of the elements had a great part in the finalization of the delivered material.



 

 
Irina Tilev
Marketing Manager, Networks Russia & CIS

Sony Pictures Television International
""Thank you for the diligent work on this project- much appreciated!"
(Comment for Diana Lakatos about the Tudor project)"